Thursday, May 19, 2016

Followup on Close Connexion

A couple of weeks ago I blogged about Close Connexion, a new singles concept that has been recently launched in Brisbane. I worked with the founder Danielle Rodgers on her online marketing strategy.
Anyway, the opening event was on 22nd June at Brisbane’s Platform Bar and I was one of the punters! Even though I was involved in the marketing side of the project, it was great to also experience the format as a “customer”.
Unlike any other singles event formats, Close Connexion evenings are based around a table game developed by Danielle called The Meet Market™.
The game is very clever – after 3 minutes of explanation, people who have never met each other before can start interacting via the game. This avoids the “uncomfortable silences” that we all fear when meeting new people – especially in a dating setting.
Danielle has also developed a cool viral marketing tool – packs of 20 “Frequent Flirter Calling Cards” – you use them to exchange contact details with that intriguing person across the room.
From a purely marketing angle, every time someone uses one of the cards, the Close Connexion name also gets a bit of exposure.
I had a fantastic time at the inaugural event and met a number of great people. If you’re on the lookout for a singles event in Brisbane, give Close Connexion a try. The next event is on Thursday 27 July so get in quick.

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