Monday, July 25, 2016

How to Create Irresistible Lead Generation Offers

"Yes" is one of the most powerful words in the human language. And if you think about all the things we do as marketers, our primary goal is to get people to say “yes” to our marketing offers.

When an offer is exclusive, scarce, or in high demand, it becomes even more desirable. Whether the marketing offers are in the form of eBooks, whitepapers, free trials, memberships, infographics, sales promotions, or downloads, these irresistible content items can overcome a lead’s typical friction, doubt, or concern and move a prospect to a lead.

Why do these content items work?

Because they trigger a physiological reaction that makes an offer more valuable. People need to perceive the value of your offer to be greater than what you’re asking for in return. The higher the perception of value of the offer, the more irresistible the offer. So how do you create irresistible offers? Glad you asked ... Here are 7 irresitable tips for your offers.

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