Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.
But is all this video really helping marketers succeed?
In short, yes.
Social media posts that contain videos boost views by 48%, and visual content on Facebook specifically increases engagement by 65%. Not only are more people seeing your content as a result of video, but they're actually engaging more with it, too. That's value.
Not sure where to start with video for your social media account? We've got you covered. HubSpot and Wistia have teamed up to bring you an interactive guide... with videos. This guide will show you how you can start making videos that are optimized for each social media platform today.
- How to create & implement a video social media strategy
- How to make awesome videos by turning your office into a DIY studio
- The best lighting, microphones, and tools to help you shoot high quality iPhone videos