Now that you have created your buyer personas, it’s time to get to work on the buyer’s journey.
The buyer’s journey is a three-step process that a potential buyer goes through before they make their final purchase, and it's a fundamental part of the Inbound Marketing process, if you get this right, then your content strategy will easily fall into place as the next stage. The three stages of the buyer’s journey are Awareness, Consideration and Decision.
These three stages can be mapped directly to the three levels of the Inbound Marketing funnel.
- Top of the funnel: Awareness Stage
- Middle of the funnel: Consideration Stage
- Bottom of the funnel: Decision Stage
By considering these stages when creating your website, content, offers and CTAs, you can help guide your website visitors to their final purchase decision.
And, with over 81% of buyers conducting Internet research before purchasing a product and service, being able to do so can be critical to your success.