Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)

For the past several years we have seen our clients budget shift from traditional brand and direct marketing to Digital Marketing.  Why, because the leads digital marketing generates are typically more qualified and are further down the sales pipeline.  

This statistic presents a forecast of the U.S. digital marketing spending from 2014 to 2019, broken down by segment. Search marketing spending is expected to amount to 45.39 billion U.S. dollars in 2019, up from 27.9 billion in 2014.

 

Need help with your Digital Marketing strategies, objectives, goal setting, or metric tracking?  Our first step is to run an Assessment to find out where your holes are and how to quickly get you back on track.