One of the goals of Inbound Marketing is to generate a steady stream of qualified prospects. This often starts by developing content that is well optimized for search engines, this will attract visitors to your website who are interested in reading that relevant content - some may request more information and be prepared to fill out a form in exchange for their email address, and then they become a lead converted at the top of the funnel.
That's the basic Inbound process. But which Inbound tactic is best at doing this?
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