Your Inbound Marketing Strategy depends on the continuous process of content development, but what happens when the content creation process goes stale, new content ideas don’t flow like they used to? You may have a writer’s block, or you might have just run out of good ideas.
The best way to ensure that you always have content to share is to use a content development process.
While people don’t often relate process to writing and creativity, having a process will help you structure your thinking, so you have a steady flow of new ideas, even when you aren’t feeling like your creative self.
Here’s one of the ways we handle content development ideation in our agency. James Webb Young, author of “A Technique for Producing Ideas”, recommends a 5-step process for generating new ideas.