Without a doubt, your website is your #1 sales person - whatever your company size, new business start-up, to Fortune 500 global corporation, size doesn’t matter. It's all about your website - how it performs, how your website looks, and it should function like your best salesperson, it should build traffic, convert leads and contribute to sales growth by nurturing your website visitors down the Inbound Marketing funnel.
Websites that do this really well are top sales performers and can easily close sales. We call these websites - Inbound Websites - as they're built and optimized to do a specific job and perform the function of lead generation.
The key to an Inbound Website is it has to convert users browsing your website into leads. This should be, without a doubt, the major priority for any B2B website.
So how do we get from a normal, run-of-the-mill website, probably created using WordPress, to an Inbound Website that's ready for lead gen performance?
We use a process called Growth Driven Design.
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