Friday, July 20, 2018

Social Media Customer Service: A 6 Step Guide to Best Practice

Savvy consumers can derive an informed perception of any product, business or idea online well before they commit to it. If they can’t find what they’re looking for, they expect a swift response to their questions and issues online.

Research shows that nearly half of all US consumers use social media to ask questions, to complain or to report satisfaction, and a third of social media users prefer social media customer service to a phone call.

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