Monday, September 24, 2018

Why HubSpot Retired the Funnel and Adopted the New Flywheel Model

At the Inbound 18 conference in Boston this year, HubSpot bravely retired the concept of using a funnel as a model for growth, and replaced it with a flywheel. The concept of the funnel as a visual and data-centric model for turning prospects into customers has been around a very long time (all my career), so why did HubSpot see the need to replace it?

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