There’s been a lot of chatter about GDPR recently and how it will have a big impact on marketers, in particular, those doing business within the EU, and those companies outside the EU marketing to EU citizens. We've seen a lot of confusion in the North American market so let's run through all the GDPR basics to get you up to speed.
What is GDPR?
For reference we first blogged about GDPR back in September 2017 - New Rules For Collecting Inbound Leads And Data From EU Citizens. GDPR stands for General Data Protection Regulation and it’s being brought in by the EU to replace the UK Data Protection Act of 1998.
Why is it being introduced?
GDPR is being introduced for two key reasons. Firstly, to update an older law which was created before a massive increase in the usage of Internet and cloud services. Secondly, GDPR is designed to give the EU an identical set of laws for every member state.
Who does it effect and when?
Originally, the law actually came into force on 24/05/2016 but businesses were given a two year period to comply (until 25/05/2018). It will affect both businesses (controllers of data) and IT processors (such as software companies).
GDPR will apply to all parties, even those outside of the EU, if they deal with EU residents’ data.
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