What is an Inbound Brand Style Guide?

The world's leading brands are so recognizable because they're totally consistent across all aspects of the logo, fonts, colours, and images making them instantly recognizable, bringing us a clear sense of meaning, reliability and security.

An effective brand style guide takes your corporate mission, vision and values and translates them into design rules and informs the marketing team exactly how to communicate your brand. Your brand style guide should serve as the ultimate reference guide for any agency, freelancer or designer working with your brand, as well as making it easy-to-understand advice for internal staff.

Your brand style guide should go beyond the traditional designer-driven brand style guide and establish an overall framework for use and interpretation of your core brand principles, the heart of your brand, while also enabling the agility to evolve with the times, and embrace new channels, and marketing strategies. This is the foundation of the Inbound brand, and the development of an Inbound brand style guide is more evolved version of the traditional brand style guide.