It’s widely known that B2B marketers have three main professional challenges – new business development, lead quality and lead generation.
Even though the results of the 2015 SalesForce Marketing Study of 2,100 global B2B marketers, seems like a long time ago now, we should note that these three main challenges for B2B marketers, are pretty much the same as today – new business development, lead quality and lead generation.
However today, new challenges are quickly emerging, making B2B marketing more complex and a lot harder to execute. A couple of these additional challenges have fast become very important priorities, notably, how to deliver a consistent customer experience across all digital platforms, and where do new marketing technologies fit into the overall marketing strategy?
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