The business-to-business (B2B) digital advertising market in the US grew by roughly $1 billion in 2018 and will surpass $6 billion in 2019, even though the market “still lacks maturity” - according to a new eMarketer report titled ‘US B2B Digital Advertising Trends’.
The report claims that the digital marketing market will grow 18.7% in 2019 to reach $6.1 billion, up from $2.91 billion in 2015.
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