An important section of your inbound marketing strategy is which social media platforms you should publish your content on. Social media is one of the most effective and efficient ways to get your content to your customers.
A couple decades ago we relied on newspapers ads and television and radio ads to hear the latest news on our favourite companies and brands. Today, the message is instantly delivered. Now, having social media in your inbound strategy may seem simple and straight forward, but there are a few things you should consider before choosing which social media platforms you should using to publish your content on. It’s not effective marketing if you are on every social media platform, you must be selective and consider who your consumer is (refer to your buyer’s persona) as well as if your content will grab the attention of your followers.